About
Empowering Small and Medium Size businesses to rise high against the wind
Small Businesses
are an engine of growth
Small and Medium businesses (SMBs) are often overshadowed by large corporations and conglomerates. They are vital to the success of our economy, and account for 60% to 80% of employment .
They give people the opportunity to achieve financial independence, encourage innovation, and create employment opportunities.
ABOUT
CARINE KASSIR
Carine Kassir is an internationally based certified Scaling Up and 3HAG Coach, dedicated to driving growth and transformation for small to medium-sized businesses across the Middle East, Gulf regions, France, and Canada.
With over 25 years of experience, Carine specializes in business strategy, financial turnarounds, and business development. She is also a certified consultant in the Hunt Big Sales methodology, helping companies secure and grow strategic accounts.
As the founder of her consulting practice, Bluekites, Carine has successfully guided numerous leadership teams through scaling challenges, aligning strategy, execution, and financial performance to achieve sustainable growth. Her passion lies in empowering leaders to unlock their full potential, leveraging proven frameworks to deliver measurable results.
Carine’s coaching philosophy is rooted in her belief that growth is not just a goal but a mindset. She thrives on being an agent of growth and accomplishment, committed to fostering resilience, clarity, and accountability within the organizations she supports.
Beyond her professional endeavors, Carine is a global citizen, having lived and worked across the Middle East, Europe, and North America. She holds a Finance and Management Information Systems degree from McGill University and an MBA from INSEAD. Fluent in Arabic, English, and French, she brings a multicultural perspective to her coaching practice.
Outside of work, Carine is passionate about outdoor activities, often finding inspiration in nature through skiing, hiking, and traveling with her family.
Why BlueKites?
At Bluekites we are dedicated to providing the methodology, tools, and skill-sets that are often lacking within SMBs, but are vital to grow and achieve a healthy, stable, and long-term development.
The Growth of SMBs will in turn create a fresh new value for the economy, improve the eco-system, and positively impact societies in large.
is like a blue sky.
It raises you above the clouds.
is like a kite.
A contrary wind
raises it higher.
Our Commitment
Empower women within Bluekites and within our client’s businesses to thrive and achieve their full potential. Because women are born with strong adaptability skills. They are capable of high challenges, multi-tasking, and unpredictable work patterns.
Maintain a lean internal structure within Bluekites. Because SMBs require a lean, flexible organization, adapted to their needs. A low-cost structure is needed to better serve this sector.
Flexible
We deliver no matter the situation, location, or time.
Value-driven
we exist for one and only one reason: to create value for our clients and the economy.
Reliable
We are organized, disciplined, and responsible.
Social
We know how to build enduring relationships.
Curious and Creative
We search, look and always find the right solution to our unique client needs.